ABOUT NOONA’S
After winning best flavor for our signature Toasted Rice ice cream at a NYC annual ice cream contest , Noona’s was created in 2016 with the goal of making Asian-inspired ice cream and dairy-free frozen desserts in delicious and surprising ways. Flavors range from classic Asian (such as Black Sesame, Taro, Matcha Green Tea, Yuzu and Thai Iced Tea) to whimsical fresh takes (imagine Turmeric Honeycomb, Dalgona Coffee, Vegan Rose Ginger and Toasty Mochi). All our flavor inspirations come from our Asian American background and food experiences with others.
Sourcing matters. Sustainability matters. Our quality begins with our ingredients. We source dairy from humanely raised cows. Our dairy is hormone-free, antibiotic-free and from collective farms in Upstate New York. For all our products, we use whole foods and non-GMO ingredients from producers that pay attention to place of origin, environmental conditions, and end result. Our vegan-friendly options are 100% vegan, dairy-free, nut-free and soy-free. Please note that we use organic coconut milk for our vegan/dairy-free options. Each batch is safely tested for flavor profile and body.
Our flavor process begins with whole foods that are ground, juiced or kept as is depending on what flavor we’re making, and blended per batch. Then, our flavors are slow steeped in sweet cream to build layers of complexity. All our mix-ins are made by us unless indicated as a collaboration with another maker. The result is a wonderfully balanced and flavorful ice cream. (We use the same process for our dairy-free products.)
WE BELIEVE IN BALANCE AND THE SIMPLE THINGS.
Ice cream, much like the foods we pair them with, are meant to be enjoyed. We don’t have any diet plans that completely eliminate sugar or calories in ice cream. We take pride in thoughtfully crafting products that are bright, refreshing and tastefully sweet. Our ice creams are unique and delicious because they’re made with high quality ingredients— real whole foods —selected for their natural qualities, so ingredients can shine. All our products are nut-free. We currently only have ONE flavor (our Toasted Rice ice cream) that contains gluten and soy, so all our other products are gluten-free and soy-free.
WE BELIEVE ALL HUMANS ARE 100% EQUAL.
We pay attention to how each ingredient tastes, where they come from, how they’re treated, and who farms them. Currently, about 75 percent of our ingredients are directly traded such as our dairy, coconut milk, matcha and black sesame seeds.
Our team is small, so we make small batches to ensure the highest level of quality and control. We slow-steep our sweet cream mixtures at a licensed dairy plant in NYC. Slow-steeping is a process that uses gentle circulation and temperature control. This develops flavor while optimizing extraction, ensuring the same beautiful flavors every time.
For our shipment orders, we use sustainable cotton-insulated liners instead of styrofoam to keep products frozen.
Every year, we donate at least 10 gallons of ice cream to our local schools, hospitals and non-profit organizations that support communities of color, especially women of color.
We are grateful to be part of a larger community of entrepreneurs, female founders and food lovers who want to grow a culture of well-being and build a better food system. We are a company against racism with the belief that all humans are 100% equal.